The worst story advice ever? Beginning, middle and end. That doesn’t help you. Do these four things instead!
2: Make your goal in the story clear and explicit: we want to be in your corner.
3: Take action to reach your goal, and FAIL. Twice. This keeps us hooked. Oh no, what will he do?
4: Give us the resolution. Happy. Sad. Comedic. Doesn’t matter – you’ve earned the right to tell it.